Tag Archives: service

Provide solutions to the problems that your stories create

Summary: In today’s information environment, making and selling a product is not a sustainable business. A product is not an end, but a beginning, and a gateway to the real business: providing services around that product. Inspiration: A CNN story … Continue reading

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The ways people use information / journalistic services that can be sold around them

I. Social: You are what you know and remember, and what others know and remember about you. Forming groups of like interest / coordinate connections Being in the know / personal topic guidance Creating self-identity / ascribe values to information … Continue reading

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