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Tag Archives: Newsroomnext
The ways people use information / journalistic services that can be sold around them
I. Social: You are what you know and remember, and what others know and remember about you.
Forming groups of like interest / coordinate connections
Being in the know / personal topic guidance
Creating self-identity / ascribe values to information choices
Forming opinions / critiquing service
Sharing information (conversation, e-mail, clippings, recordings, etc.) to [...]
Posted in News Business, Newsroomnext | Also tagged information warfare, journalism, media, news, service | 1 Comment
3 changes in information experience micro-culture
Information experience micro-culture is my somewhat academic attempt to create a term encapsulating the rituals, behaviors, expectations and experiences involving humans and our interactions with information, which includes the concept of story, one way of many (and one of my favorite ways) to organize data.
Why this is important: To make long-term, effective decisions about serving [...]
Posted in Newsroomnext | Also tagged Culture, experiences, information, journalism, media, news, theory | 1 Comment
Every story should be a Web site, and a Web site should be a network hub
To enhance your story’s online ferocity, build it as a standalone, interactive network hub for the topic it broaches, and make it easily embedded in other Web sites.
Building a network hub means you provide content filtering services in addition to your own researching and reporting:
Provide well-described links to other news, opinion and information sources relevant [...]
The Web is your Web site; search is your navigation
The implications of this are:
Every piece of content should function as an independent business that can be embedded in whatever Web site wishes to host it;
Advertising needs to integrate with every piece of content and go wherever it goes;
Journalism organizations should think of themselves as wire services providing content for any interested Web site; let [...]
Google’s chief economist explains value in era of endless info