Tag Archives: Marketing

With Google, $1,300 could get your blog a national advertising campaign on TV, beginning the end of another middle man

SlateV made a television ad and distributed it through cable channels using Google TV Ads. For about $1,300, the ad (see 3:01 point): Showed 7 times on Glenn Beck episodes Ran 54 times on four cable networks Picked up 1.3 … Continue reading

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Link: Social engagement networks could enhance advertising effectiveness, study shows

Social engagement networks could enhance advertising effectiveness “‘You have to socialize the space before you can monetize it,’ the anthropologist concluded.” Right. I can’t wait for someone to be my friend not because he or she likes me, but because … Continue reading

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Link: Use Storytelling Techniques in Personal Branding: Plot – WebWorkerDaily

Use Storytelling Techniques in Personal Branding: Plot – WebWorkerDaily It exhausts me just thinking about thinking about my life in the same way I think about constructing a story. I would be frozen by the number of decisions to be … Continue reading

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Video and transcript of Google executive discussing importance of speed over perfection in storytelling

Summary This video is one of many off a YouTube channel, Fast.Forward, offering “quick perspectives on the changing face of marketing.” In it, Jim Lecinski, the managing director of U.S. Sales for Google argues the importance of speed over perfection … Continue reading

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Add meat to your bits to make memorable meals of information

Create a corresponding, real-world, tangible event, object or experience to join with digital information. Could every news article have a companion real-world event? What about this blog post? Maybe I could release 100 blog posts in a bottle. Throw ‘em … Continue reading

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Article in The Albuquerque Tribune: Marketing on MySpace

It’d take quite a bit of space to bring together 15,862 of your friends – almost every seat in The Pit and seven Kiva auditoriums. But for a local publication covering music, all it takes is MySpace. Since 2004, Hyperactive … Continue reading

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