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The Web is your Web site; search is your navigation
The implications of this are:
Every piece of content should function as an independent business that can be embedded in whatever Web site wishes to host it;
Advertising needs to integrate with every piece of content and go wherever it goes;
Journalism organizations should think of themselves as wire services providing content for any interested Web site; let [...]
Link: Technology Review: Blogs: TR Editors’ blog: Software tells Bloggers What Readers Want