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Category Archives: Storytelling
Video and transcript of Google executive discussing importance of speed over perfection in storytelling
Summary This video is one of many off a YouTube channel, Fast.Forward, offering “quick perspectives on the changing face of marketing.” In it, Jim Lecinski, the managing director of U.S. Sales for Google argues the importance of speed over perfection … Continue reading
Posted in Storytelling
Tagged Marketing, perfection, speed, Storytelling, transcript, Video, YouTube
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Robert McKee on how to make stories matter
In the introduction and chapter one of “Story” by Robert McKee ( on my Amazon store), I came across a few inspiring insights into storytelling: “The archetypal story unearths a universally human experience, then wraps itself inside a unique, culture-specific … Continue reading
Posted in Storytelling
Tagged book, Robert McKee, screenwriting, story, Storytelling, writing
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