Category Archives: Newsroomnext

Great analysis of the challenges of micropayments as an online news business

Robert G. Picard: The transaction cost problem of newspaper micropayments Summary: No deed goes unpunished. Some points: Each article (or content item) has a different economic value, but the cost of a sale remains significant per article. So, in a collective, more profitable content will need to subsidize less profitable content. Pre-paid accounts for customers would be the most efficient [...]
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Google’s chief economist explains value in era of endless info

Hal R. Varian quoted in Wired: Varian believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. ‘What’s ubiquitous and cheap?’ Varian asks. ‘Data.’ And what is scarce? The analytic ability to utilize that data.” Providing information analysis is a task that is related to but [...]
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Provide solutions to the problems that your stories create

Summary: In today’s information environment, making and selling a product is not a sustainable business. A product is not an end, but a beginning, and a gateway to the real business: providing services around that product. Inspiration: A CNN story about Riversimple, a company from the U.K. that has come up with a hydrogen-powered, less-poluting city [...]
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The ways people use information / journalistic services that can be sold around them

I. Social: You are what you know and remember, and what others know and remember about you. Forming groups of like interest / coordinate connections Being in the know / personal topic guidance Creating self-identity / ascribe values to information choices Forming opinions / critiquing service Sharing information (conversation, e-mail, clippings, recordings, etc.) to [...]
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Article in The Albuquerque Tribune: N.M. online journalists, bloggers predict how news will morph on the Web

When 17-year-old University of New Mexico freshman John Perry wants news about Albuquerque, he doesn’t pick up a paper. Instead, he visits four Web sites, one of which is run by volunteers, employs no journalists and isn’t trying to be a news organization. It’s called Duke City Fix , and even though Perry enjoys the group [...]
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3 changes in information experience micro-culture

Information experience micro-culture is my somewhat academic attempt to create a term encapsulating the rituals, behaviors, expectations and experiences involving humans and our interactions with information, which includes the concept of story, one way of many (and one of my favorite ways) to organize data. Why this is important: To make long-term, effective decisions about serving [...]
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Every story should be a Web site, and a Web site should be a network hub

To enhance your story’s online ferocity, build it as a standalone, interactive network hub for the topic it broaches, and make it easily embedded in other Web sites. Building a network hub means you provide content filtering services in addition to your own researching and reporting: Provide well-described links to other news, opinion and information sources relevant [...]
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The Web is your Web site; search is your navigation

The implications of this are: Every piece of content should function as an independent business that can be embedded in whatever Web site wishes to host it; Advertising needs to integrate with every piece of content and go wherever it goes; Journalism organizations should think of themselves as wire services providing content for any interested Web site; let [...]
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