Category Archives: News Business

Recommendations from ethnographic report on addressing the failures of one-way, bombardment-oriented advertising

Posted on May 26, 2010 by flyingflashlight

The Associated Press, Context-Based Research Group and Carton Donofrio Partners investigated what online information devourers think of advertisements. This study builds off and references a previous one (pdf here) about news consumption. The main problem they’re addressing is the atomization … Continue reading →

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Google’s chief economist explains value in era of endless info

Posted on June 18, 2009 by flyingflashlight

Hal R. Varian quoted in Wired: Varian believes that a new era is dawning for what you might call the datarati—and it’s all about harnessing supply and demand. ‘What’s ubiquitous and cheap?’ Varian asks. ‘Data.’ And what is scarce? The … Continue reading →

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Provide solutions to the problems that your stories create

Posted on June 16, 2009 by flyingflashlight

Summary: In today’s information environment, making and selling a product is not a sustainable business. A product is not an end, but a beginning, and a gateway to the real business: providing services around that product. Inspiration: A CNN story … Continue reading →

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A whole lot of good

Posted on June 15, 2009 by flyingflashlight

Summary: Attention to product quality that goes unnoticed and unappreciated by your customer will consume resources that could be put to better use. Source: A Harvard Business Review article from the May 2009 issue (p. 68 is relevant to this … Continue reading →

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The $37.85 billion-dollar question

Posted on June 5, 2009 by flyingflashlight

As newspapers hunt for new revenues, what exactly would they be selling to their customers if they started charging for their online information? Or if I had an article in my pocket about a subject of my choosing, written in … Continue reading →

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The ways people use information / journalistic services that can be sold around them

Posted on April 17, 2008 by flyingflashlight

I. Social: You are what you know and remember, and what others know and remember about you. Forming groups of like interest / coordinate connections Being in the know / personal topic guidance Creating self-identity / ascribe values to information … Continue reading →

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