Create a corresponding, real-world, tangible event, object or experience to join with digital information.
Could every news article have a companion real-world event?
What about this blog post?
Maybe I could release 100 blog posts in a bottle. Throw ‘em in the sea.
Every info piece a universe; every moment a drama.
Stories circle consumers like sharks around chum.
T-mobile did it. No, not the bottle thing. The meat. It’s a big sing-along [via Influx].
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